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What Is the “Old Money Beauty” Trend? The Old Money Beauty Trend in Korea isn’t about wealth — it’s about the illusion of timeless sophistication. Originating from the “old money aesthetic” popularized on TikTok and Pinterest, the trend celebrates a look that says: “I didn’t try too hard — I was just born this way.” It’s inspired by images of classic elegance — silky hair, luminous skin, and subtle confidence — often associated with heritage, poise, and quiet confidence. On
![[Beauty Insight] The “Old Money Beauty” Trend – Why Koreans Love the Effortless Luxury Look](https://static.wixstatic.com/media/fad331_3e4662958bda44c8aff58ebfb5687491~mv2.png/v1/fill/w_928,h_697,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/fad331_3e4662958bda44c8aff58ebfb5687491~mv2.png)
![[Beauty Insight] The “Old Money Beauty” Trend – Why Koreans Love the Effortless Luxury Look](https://static.wixstatic.com/media/fad331_3e4662958bda44c8aff58ebfb5687491~mv2.png/v1/fill/w_928,h_697,fp_0.50_0.50,q_95,enc_avif,quality_auto/fad331_3e4662958bda44c8aff58ebfb5687491~mv2.png)